Profile

Prime Restaurants Inc. ("Prime") franchises, owns and operates casual dining restaurant brands and premium Irish pubs in Canada. The founders of Prime, pioneers since 1979 in the Canadian casual dining industry, opened the first Casey's restaurant in 1980 in Sudbury, Ontario. Today, Prime's portfolio includes: East Side Mario's; Casey's; a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, and Tir nan Óg; and Belgian-style brasseries operating under the trade-mark Bier Markt.

Prime has a number of competitive strengths that have helped the company maintain a leadership position in the Canadian casual dining industry. The operation of multiple brands mitigates risk through diversification, allows increased sector penetration, increased local market penetration and greater flexibility. In addition, its "just right" pricing strategy attracts Guests in both good and bad economic times. Also contributing to the success of Prime is its position as a chain operating in an industry composed largely of independent operators, attractive franchise program and experienced management.

Prime has achieved significant growth in the past ten years, expanding the number of restaurants operated from 88 in 1997 to about 150 in early 2013. Prime's revenues have grown annually as a result of the larger restaurant base. The company expects to continue to grow through franchising, multi-brand development, and management and operational excellence.