Casey’s

Brand Position -- Casey’s principal guests are adults 34 -- 54 who enjoy classic dishes and discovering new flavours in a casual, comfortable and relaxed surrounding. Casey’s principal target guest aligns with the composition and the future growth trend of the Canadian population. Adults 19 -- 34 also enjoy a Casey’s restaurant, mainly for its dynamic bars.

Theme/Décor — A Casey’s restaurant is distinguished by its contemporary design elements coupled with warm accents. The menu’s variety and selection attract casual diners as well as bar guests. In fiscal 2013 (year ended January 6, 2013), alcohol sales represented approximately 26% of Casey’s gross revenue. Casey’s adult, upscale focus -- at less than upscale prices -- draws guests who want to enjoy a meal, and also guests who want to meet with friends or watch a sports game in an adult bar environment. Casey’s restaurants offer fresh, high quality, classic foods — including Casey’s Classics such as AAA steak and AAA burgers combined with Casey’s Twists — dishes inspired by international culinary trends and flavours. Until recently, operating Casey’s restaurants demonstrated the broad spectrum of the Casey’s evolution from roadhouse to bar and grill to diner house, and back to bar & grill. With the successful launch of the remodelled Casey’s Grill · Bar in 2006, all Casey’s restaurants are moving to the new design. The evolution of the Casey’s brand was realised with the opening the new Casey’s prototype in Milton, Ontario in December 2006.