East Side Mario's
Brand Position -- - East Side Mario's
restaurants offer guests great Value, a Fun dining experience, high Quality pastas and pizzas plus a great selection
of local favourites all in a relaxed, friendly atmosphere. Mom will decide to take the family to East Side Mario's
for the Value. They will return for the Quality food and Fun. East Side Mario's will become Mom's favourite casual
dining restaurant because she knows that the kids love it and she appreciates that the family can be themselves.
Theme/Ambience -- An East Side Mario's restaurant is a fun, high energy, family-friendly casual dining restaurant that delivers great Italian dishes with wide appeal and a selection of local favourites. The restaurants are full of families. Kids are making noise and having fun, moms are enjoying a glass of wine, a nice dinner and a coffee while Dad has a beer, dinner and watches the game out of the corner of his eye. The staff brings the experience to life by anticipating a family's needs, delivering the all-you-can-eat promise and making the visit fun.
Brand Promises - every East Side Mario's restaurant promises:
- A Fun Atmosphere: From the music, to the greeting, to the celebrations, to the kids' programs, to the service Ð East Side Mario's will provide guests with a fun, positive, memorable experience that will drive repeat visits.
- Value & Quality: East Side Mario's menu will highlight value and the restaurant team will deliver the all-you-can-eat promise while the kitchens consistently deliver high quality Italian dishes and local favourites that bring guests back.
- Family-Focused Service: East Side Mario's service will anticipate and respond quickly to the needs of a family. Whether it is making a kid smile, bringing extra napkins, cleaning up spills, checking the table often or simply reassuring parents - the service will lead Mom to choose East Side Mario's again and again.
- To Be an Important Part of the Neighbourhood: East Side Mario's will support initiatives that are important to the neighbourhoods they serve. This involvement will improve the well-being of the community and will translate into increased restaurant visits and strengthened brand loyalty.