Fionn MacCool’s and other Pubs

Brand Position — Prime Pubs’ principal guests are adults between 25 -- 54 years of age with above-average disposable incomes wanting to enjoy an authentic Irish pub experience that is more rewarding and enriching than the typical North American pub.

Theme/Décor — Prime’s Irish pubs offer a superior culinary programme, premium beer and spirit brands, authentic design and décor with the same ‘craic’ - the unique combination of great food, good cheer and fun times - as experienced in Ireland, and traditional Celtic and Canadian East Coast live entertainment. The menu offers authentic Irish foods, prepared by professionally trained chefs, and based on traditional recipes brought back from Ireland, such as Rosslare Lambshank, Finnegan’s Fry, Buncrana Bridie’s, Leak and Salmon Pie, and Guinness Steak & Mushroom Crock, with some North American staples such as AAA steaks. In fiscal 2007 (year ended January 7, 2007), alcohol sales represented approximately 57% of Prime’s Irish pubs gross revenue.

Our pub interiors offer a warm and friendly environment and many Prime Pubs feature furnishings that have been imported directly from Ireland. Enjoy our welcoming Irish hospitality while listening to live East Coast and Celtic entertainment, and experience what true Irish Craic is all about.